Brands Kayla Has Worked With
Kayla’s Work Experience
Social Media Marketing Director
The Doggy Gym | Belmar, NJ | 6 months
Spearheaded all marketing initiatives including social media, newsletters, physical marketing materials, events, and opportunities. Built and implemented an extensive marketing plan. Designed a new website. Focused on creating content and improving engagement across all platforms. Created newsletter list, sent out monthly blasts. Knowledge of Shepherd for reception and marketing purposes. Also assisted in reception work: interacting with clients day-to-day, answering phones, checking patients in, taking payments and printing invoices.
Social Media Strategist
Coyne PR | Parsippany, NJ | 1.5 years
Managed team of social media managers. Strategized and executed organic, paid, and influencer campaigns for big brand clients like Hilton, Haleon, Stellantis, and Perrigo from start to finish. Conceptualized, created, managed, and analyzed paid campaigns, offering knowledgeable insights and KPIS as well as powerful recommendations. Participated in brainstorming sessions for both social and PR efforts. Assisted PR team in social aspects of campaigns. Managed daily community management. Ideated, reviewed, and approved copy and creative assets for organic and paid campaigns.
Director of Social Media & Design
Cyber PR Music | Brooklyn, NY | 5 years
Created content and managed community management campaigns as well as designed websites for clients and the company. Supported artists in creating and promoting live-stream shows. Created and managed DSP platforms for artists (Spotify, Apple Music, Tidal, etc), Fan Support and Artist pick. Assisted in digital PR efforts for getting artists placed on blogs, playlists, radio, and influencer social accounts. Creation and management of digital ad campaigns and budget management across platforms. Collaborated with artist managers, agents, assistants, labels, etc. Operated as the in-house graphic designer. Wrote blog posts and newsletters for cyberprmusic.com as well as ran housekeeping on the website for SEO and eCommerce purposes. Helped launch Bandsintown for Artists by writing blog posts, running their social media accounts and creating content. Managed music career coaching campaigns and wrote marketing/release plans for artists.
